PRESENTATION:
In this presentation from our CW500 event, director of digital architecture and transformation Chris Boyd explains how Telefonica tackled the challenges of delivering people, cultural and organisational change.
EGUIDE:
An infographic highlighting what buyers are telling us about their next business process management buy. Including top purchase drivers, top features and the top vendors being considered for purchase.
WEBCAST:
This OnDemand webinar features special guest Samantha Stone and John Steinert as they review how 2020 unmasked fundamental weaknesses in personalization strategies, where salespeople continue to struggle in the digital channels we’re still all limited to and what key next steps you can focus on to drive greater engagement impact for your company.
TRANSCRIPT:
Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
EGUIDE:
CRM has a long lineage in enterprise software, starting with salesforce automation in the 1990s, Siebel being a big player back in the mists of time. These days, engaging with customers through every conceivable channel, and doing so by way of the cloud are the novelties of CRM.
EGUIDE:
What is going on in the business process management (BPM) market? Why is India set up to be the next major market for BPM growth? How does BPM fit into the Internet of Things? Access this e-guide to get the answers to these questions.
