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ABSTRACT:
Typically, companies spend 10 - 30% of their revenue on marketing activities. In today's business environment, executives are carefully scrutinizing every penny spent within their organization to increase profits and shareholder's equity. Marketing budgets are no exceptions. Executives want to ensure money is spent wisely and that they are achieving an appropriate return on investment (ROI).
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Author
Greg Anderson
Senior Director
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GoldMine
As the Senior Director of Product Marketing, Greg Anderson has responsibility for market and product strategy for the GoldMine product family. With over 21 years of experience defining, developing and marketing solutions that help companies and their staff more effectively acquire and service their customers Greg joined FrontRange in early 2003. Prior to FrontRange, Greg was previously the Vice President of Product with Comprehensive Software Systems.
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CIO Research Library
