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Holistic Customer Strategies for the Enterprise: Peppers and Rogers Report on the Payoffs
sponsored by Infor
Posted:  01 Aug 2007
Published:  01 Aug 2007
Format:  PDF
Length:  9   Page(s)
Type:  White Paper
Language:  English


ABSTRACT:
A single view of the customer includes adoption and governance issues that help an enterprise act as a customer advocate, predict lifetime value, and effectively segment its customer base. Enterprises that maintain a separate database for sales, marketing and operations don't truly know their customers.

Read this Peppers and Rogers white paper to learn how a single customer view is the best way to stay relevant and effective for all customer-facing activities, allowing you to:

  • Increase revenue and build stronger customer relationships.
  • Improve customer value with increase customer intelligence.
  • Measure changing customer needs to communicate the most relevant offer.
  • Retain customers in the face of new competitors.


Authors

Infor

Infor delivers business-specific software that helps enterprising organizations of all sizes adapt to rapid change. With experience built in, our solutions are helping more than 70,000 companies meet their goals in a global marketplace. So go ahead. Be as innovative as you want to be. As ready to seize new opportunities. Infor is right beside you. Changing what you expect from a business software company. For more information, visit www.infor.com.

Peppers & Rogers Group

Peppers & Rogers Group is a management consulting firm, recognized as the world's leading authority on customer-based business strategy. Founded in 1993 by Don Peppers and Martha Rogers Ph.D., the firm is dedicated to helping companies grow the value of their business by growing the value of their customer base. Our goal is to develop and execute strategies that create immediate return on investment and long-term customer value. Peppers & Rogers Group maintains a significant voice in the marketplace with its 1to1 Media properties. Led by 1to1 Magazine, these print, electronic and custom publications reach more than 250,000 decision-makers. Peppers & Rogers Group is a division of Carlson Marketing Worldwide, and is headquartered in Norwalk, CT. More information is available at: www.1to1.com



BROWSE RELATED RESOURCES
CRM Analytics | Customer Data Integration | Customer Data Management | Customer Satisfaction | Market Segments | Marketing | Profiling | Real-time Analytics | TCO

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BROWSE RELATED PRODUCTS: 
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