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ABSTRACT:
Customer information is a critical competitive asset and centralized access is the key to extracting its true value. With a "killer environment," service providers can speed application development and delivery, while driving down operating expenses.
For service providers to successfully implement a killer environment, one that supports them in quickly provisioning virtually any application or service, they must have superior knowledge of their customers' information and entertainment preferences.
This white paper:
- Offers examples of valuable data that can be extracted from your network and business systems
- Investigates techniques, considerations, and trade-offs to providing single-point-of access to stranded information.
- Supplies case studies in mining data for actionable customer information
- Offers synergies with IP Multimedia Subsystems (IMS) and Service Delivery Platforms (SDP).
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Authors
Mark Floyd
Director, Professional Services Business Development
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Alcatel-Lucent
Mark is responsible for Communications Applications marketing in Alcatel-Lucent Services. His team supports one of Alcatel-Lucent’s fastest growing businesses and is focused on bringing new solutions to market and replicating sales globally. Prior to this assignment, Mark held a number of positions in new business development, finance and product management. He holds a B.A. in Business Administration from Rutgers College and an M.B.A. from the Rutgers Graduate School of Management.
Cathy Hudson
Principal Consultant, Professional Services
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Alcatel-Lucent
In her current role, Cathy is responsible for providing systems architecture support for software integration projects globally. She started with Bell Laboratories in 1984 in the emerging network protocol standards area, and since 1988 she has been architecting and developing BSS/OSS and application solutions internationally. Since 2000, she has been supporting Alcatel-Lucent customer teams worldwide in proposals to clients.
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CIO Research Library
