With ACCTivate! Ugly Mug tracks their inventory, reviews customer performance and calculates cost of goods sold at a very granular level. For example, they even calculate their coffee cost in a given bag to a fraction of a pound.
Ugly Mug Coffee is a small business on the rise. They made a decision to invest in their company when they chose ACCTivate! and that is an investment that is paying off.
CIO Research Library 
