Savvy industry-leading companies are building online communities to attract and retain customers, grow sales, support users, gather feedback to develop better products and services, and build a stronger brand. But, what is hype and what is real, when web 2.0 technologies get implemented in the enterprise?
In this unique, game-show style Webcast, hear industry experts get put to the test to answer questions about how companies are successfully implementing online customer communities. Gain insights from some of the field's leading thinkers, as they answer questions regarding best practices, industry stats, and ROI of business social software.
Laura Ramos - VP and Principal Analyst at Forrester Research, B2B marketing
Jeremiah Owyang - Senior Analyst at Forrester Research, Social Computing
Bill Johnston - Chief Community Officer at Forum One Communications
CIO Research Library
