CIO Research Library

This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization. Through insight from thought leader Don Peppers we will highlight key elements, including strategy, process, applications, and enabling technologies for bringing sales and marketing closer together. And, we will propose a closed-loop framework for sales and marketing to achieve a collaborative, unified and holistic approach. The result: seamless communication and tracking to produce the most valuable customer relationships.