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Improving Marketing Measurements, Operations, & ROI
sponsored by Citrix Online
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View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of highly effective and efficient marketing organizations apart from others. Lenskold will explain what your organization can do today to improve marketing metrics, drive lead generation efforts, and increase business performance on a tight budget.
(THIS RESOURCE IS NO LONGER AVAILABLE.)
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Available Resources from Citrix Online
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
sponsored by Citrix Online
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White Paper: |
Posted: 21 Aug 2009
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Published:
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01 Dec 2008 |
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Summary: |
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
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Using Webinars to Engage Prospects
sponsored by Citrix Online
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Webcast: |
Posted: 21 Aug 2009
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Premiered:
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Available On Demand |
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Summary: |
View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.
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The Virtual Presenter's Series: Start Right. Design Right. Present Right.
sponsored by Citrix Online
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Webcast: |
Posted: 21 Aug 2009
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Premiered:
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Available On Demand |
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Summary: |
View this on-demand Webinar series with Roger Courville, Webinar expert and author of the new book, The Virtual Presenter's Handbook, for a 3-part Webinar series on how to plan, design, and present your own Web events like a pro.
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9 Management Practices for Exceptional Webinars
sponsored by Citrix Online
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White Paper: |
Posted: 21 Aug 2009
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19 Aug 2009 |
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Summary: |
This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
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What Causes Webinar Attendees to Bail
sponsored by Citrix Online
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White Paper: |
Posted: 21 Aug 2009
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Published:
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19 Aug 2009 |
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Summary: |
Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
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How to Market and Sell Services with Webinars
sponsored by Citrix Online
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White Paper: |
Posted: 21 Aug 2009
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Published:
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01 Jun 2009 |
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Summary: |
This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
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CIO Research Library