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Customer Experience Exchange E-Zine: Issue 3

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6 customer service channels you need to support

As the number of customer service channels continues to expand, organizations have been challenged to decide which to prioritize. Where should you allocate resources to most effectively engage with current and potential customers?

 

In this expert e-guide, Scott Sachs (President of the specialized consultancy SJS Solutions) weighs the pros and cons of these 6 main customer service channels:

  • Chat/video chat
  • Phone
  • Email
  • Social media
  • Customer self-service
  • Mobile

These are also closely related to: "Customer Experience Exchange E-Zine: Issue 3"

  • CRM Evolves Towards Digital Customer Engagement

    CRM has been a mainstay of enterprise software since the heyday of Siebel in the 1990s, starting with salesforce automation.

    More recently, customer relationship management has evolved towards engaging with customers through every channel, with digital to the fore. And, as with every other area of business IT, artificial intelligence/machine learning is coming into play. SAP Hybris and Salesforce’s Einstein are, for example, among the technologies available to CIOs looking to develop modern customer engagement capabilities.

    Cognitive computing, closely associated with IBM, is emerging as a means of getting closer to customers. Luxury fashion e-commerce retailer Net-a-Porter is one outfit that is exploring such artificial intelligence in retail, and we feature here an interview with the CIO of the Yoox Net-a-Porter group.

    CRM has also broadened scope beyond commercial companies managing relationships with their paying customers to, for example, healthcare and higher education, as the lead article in this e-guide displays.

    Sports fans are another group of “customers” who, beyond ticket sales, would scarcely have been considered such a few decades ago.

    CRM is evolving, both technically, and as a business discipline.

  • Improve your NPS score through real-time resolution

    The Net Promoter Score (NPS) assesses customer satisfaction and their likelihood to recommend a business. Vodafone Idea, known as Vi, aimed to boost their score by enhancing:

    • Response and resolution times
    • Service and agent satisfaction
    • Recommendation likelihood

    Teaming up with Teleperformance, Vodafone gained detailed insights into customer touchpoints, enabling swift resolution of pain points and real-time feedback collection. Access this case study to hear the full story and learn how you can contact Teleperformance to discover more.

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