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10 Quick Wins for Sales & Marketing
sponsored by ZoomInfo
 | eBook: | Posted: 09 Nov 2009
| | Published: | 09 Nov 2009 | |
Summary: |
In this e-book, we examine ten ways sales organizations can accelerate the progression from cold to close. From improving marketing results through pinpoint prospecting to making sure sales and marketing are on the same page, here are some tangible steps you can take to move faster from cold to close.
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A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
| White Paper: | Posted: 04 Nov 2009
| | Published: | 02 Nov 2009 | |
Summary: |
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
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Achieving Sustained Growth through Operational Excellence
sponsored by SAP AG
| White Paper: | Posted: 29 Oct 2009
| | Published: | 02 Jun 2009 | |
Summary: |
Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
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Using Advanced Analytics: Gain Insight into Your Revenue Stream
sponsored by SAP BusinessObjects
| White Paper: | Posted: 26 Oct 2009
| | Published: | 26 Oct 2009 | |
Summary: |
Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue.
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How to Maximize Revenue by Sending Targeted Promotions to Customers
sponsored by Infor CRM
| White Paper: | Posted: 23 Oct 2009
| | Published: | 23 Oct 2009 | |
Summary: |
This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
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Don't Be Blind-Sided: How to Use Your Salesforce.com Data to Improve Sales Performance
sponsored by Birst
 | Webcast: | Posted: 19 Oct 2009
| | Premiered: | Available On Demand | |
Summary: |
As a sales manager, you may not have access to business analytics that may be telling a story about your team's performance. What analytics do you need in order to answer questions that may come down from upper management? In this session, you'll learn about what you need to see, report on, and summarize to manage your team's performance.
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Metro Atlanta YMCA Better Aligns its Mission, Member Engagement, and Marketing Communications Activities Using Birst
sponsored by Birst
| Case Study: | Posted: 19 Oct 2009
| | Published: | 19 Oct 2009 | |
Summary: |
In an attempt to tailor and more effectively promote its programs, the Metro Atlanta YMCA turned to Birst for a new set of Business intelligence (BI) tools. Birst delivered with features that included automated dashboards and adhoc reporting at a fair price. Read on to learn the benefits YMCA experienced when they switched to Birst.
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Avatars Proven to Increase Advertising Effectiveness
sponsored by Humanity Interactive
| Case Study: | Posted: 09 Oct 2009
| | Published: | 30 Sep 2009 | |
Summary: |
Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
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Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis
sponsored by TIBCO Spotfire Division
| Presentation Transcript: | Posted: 05 Oct 2009
| | Published: | 05 Oct 2009 | |
Summary: |
This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
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Spotfire for CRM: Supercharge Your Sales and Marketing Analysis - Vendor Webcast
sponsored by TIBCO Spotfire Division
| Webcast: | Posted: 11 Sep 2009
| | Premiered: | Available On Demand | | | Speaker: |
Tim Wormus, Product Marketing Manager, TIBCO Spotfire
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Summary: |
This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
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Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis - Vendor Podcast
sponsored by TIBCO Spotfire Division
 | Podcast: | Posted: 11 Sep 2009
| | Premiered: | 10 Sep 2009 | | | Speaker: |
Tim Wormus, Product Marketing Manager, TIBCO Spotfire
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Summary: |
This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
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Business Fitness Gets in Shape with GoToMeeting Corporate with GoToWebinar
sponsored by Citrix Online
| Case Study: | Posted: 21 Aug 2009
| | Published: | 23 Mar 2009 | |
Summary: |
This new case study explores how Citrix® GoToMeeting® Corporate with GoToWebinar® has transformed Business Fitness's sales and marketing efforts, enabling the company to significantly reduce costs, speed up the sales cycle and vastly improve nurturing efforts.
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Using Webinars to Engage Prospects
sponsored by Citrix Online
| Webcast: | Posted: 21 Aug 2009
| | Premiered: | Available On Demand | |
Summary: |
View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.
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The Virtual Presenter's Series: Start Right. Design Right. Present Right.
sponsored by Citrix Online
| Webcast: | Posted: 21 Aug 2009
| | Premiered: | Available On Demand | |
Summary: |
View this on-demand Webinar series with Roger Courville, Webinar expert and author of the new book, The Virtual Presenter's Handbook, for a 3-part Webinar series on how to plan, design, and present your own Web events like a pro.
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 01 Dec 2008 | |
Summary: |
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
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MORE SPECIFIC TOPICS:
Ad Tracking and Analysis |
Ads |
Advertising |
Affiliate Marketing |
Branding |
Campaign Management |
Customer Profiles |
Direct Marketing |
Joint Marketing |
Lead Generation |
Lead Management |
Loyalty Programs |
Market Research |
Marketing Literature |
Online Marketing |
Permission Marketing |
Personalization |
Pricing |
Product Management |
Public Relations |
Viral Marketing |
Wireless Marketing