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Market Strategy Reports

Account-Based Marketing Will Fail Without Organizational Alignment sponsored by TechTarget WHITE PAPER: What makes Account-Based Marketing (ABM) an effective, yet difficult, strategy is its dependence on strong alignment and collaboration between Sales and Marketing, as well as other stakeholders. Download this e-book to learn what steps your company can take to establish organizational alignment for ABM. Posted: 08 Feb 2021 \| Published: 20 Jan 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems

Why More High-Performance Companies Are Depending on Intent Data sponsored by TechTarget WHITE PAPER: What is B2B intent data and how can it help your organization? Inside, get a crash course on B2B intent data. Learn how B2B intent data can help your organization glean actionable insights, and uncover top intent use cases today. Posted: 08 Feb 2021 \| Published: 27 Sep 2019 TOPICS: Business Intelligence \| Business Intelligence Software \| Data Management \| Data Management Software \| Data Quality \| Marketing \| Sales \| Sales and Marketing Software

How to Use Purchase Intent to Refocus ABM Priorities sponsored by TechTarget EBOOK: This new e-book discusses how to implement data-driven strategies to maximize ABM performance in today's rapidly changing business environment. Download your copy here. Posted: 08 Feb 2021 \| Published: 25 Jun 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Sales \| Sales and Marketing Software \| Sales Channels

Evolving Persona Thinking to Win More Business sponsored by TechTarget WEBCAST: Join Megan Heuer and John Steinert in this webinar as they discuss how contact-level intent data can help you better recognize, engage and manage groups of people who are initiating a buyer’s journey in your target accounts. Posted: 08 Feb 2021 \| Premiered: Sep 30, 2020 TOPICS: CRM \| Market Research \| Market Segments \| Market Trends \| Marketing

MSP Marketing: Learn the Fishing and Farming Methods sponsored by SolarWinds, Inc. EGUIDE: This e-guide recaps the MSP 2 marketing tactics, fishing and farming, that Angela Leavitt explored at the MSPWorld conference. Posted: 26 Jul 2017 \| Published: 20 Jul 2017 TOPICS: Cloud Computing \| Cloud Management \| Cloud Storage Services \| Marketing \| Marketing Literature

Creating Personalized Experiences with Real-Time Insights for CEM sponsored by OpenText EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences. Posted: 28 Mar 2017 \| Published: 21 Mar 2017 TOPICS: Business Intelligence \| Business Intelligence Software \| Cloud Computing \| Cloud CRM \| Cloud Management \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Data Analytics \| Data Integration \| Data Management \| Data Management Software \| Marketing \| Mobile CRM \| Personalization \| POS \| Sales \| Sales and Marketing Software \| Sales Channels

Strategic Marketing Software Boosts Inbound Marketing Tactics sponsored by TechTarget Customer Experience EBOOK: Marketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations. Posted: 22 Feb 2017 \| Published: 15 Feb 2017 TOPICS: Campaign Management \| CRM \| Marketing

Best Practices for a Lead Management Strategy sponsored by Act-On Software WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy? Posted: 11 Apr 2014 \| Published: 31 Dec 2013 TOPICS: CRM \| CRM Best Practices \| Lead Generation \| Lead Management \| Marketing \| Sales \| Sales and Marketing Software

Customer experience strategy hinges on insight from analytics sponsored by [24]7.ai EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost. Posted: 28 Jun 2016 \| Published: 24 Jun 2016 TOPICS: Customer Data Integration \| Customer Data Management \| Customer Profiles \| Customer Satisfaction \| Data Analytics \| Data Collection \| Data Integration \| Data Management \| Data Mining \| Data Quality \| Market Research \| Market Trends \| Marketing

Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal? sponsored by Adobe EchoSign EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales. Posted: 02 Mar 2015 \| Published: 02 Mar 2015 TOPICS: Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

Market Strategy Reports