Sales Literature Reports

Using Intent Data for Effective Persona Development in ABM
sponsored by TechTarget
EBOOK: In this e-book, Using Intent Data for Effective Persona Development in ABM, we’ll show you how to keep pace with what’s going on in your target accounts. Download today to learn how to leverage intent data for effective persona development and shape your ABM strategy.
Posted: 08 Feb 2021 | Published: 03 Nov 2020

TechTarget

Driving Short-Term Quota Attainment by Aligning Marketing to Sales
sponsored by TechTarget
WEBCAST: Watch this interactive webinar featuring Nancy Nardin, Founder of Smart Selling Tools and one of the world’s leading experts on sales technology and process, explores what Sales really needs from Marketing right now and provides clear insight on how teams can align to reach revenue goals in the near term.
Posted: 08 Feb 2021 | Premiered: Dec 29, 2020

TechTarget

Virtual Event Success— from Recruitment to Follow-Up
sponsored by TechTarget
PRODUCT OVERVIEW: Executing a successful virtual event, whether a straightforward webcast or robust tradeshow, requires expertise across many disciplines. Luckily, TechTarget is here to help with their portfolio of virtual events and services. Learn how they can help you ensure virtual event success—from recruitment to follow-up—in this solution brief.
Posted: 08 Feb 2021 | Published: 06 Apr 2020

TechTarget

Expert Webinar: Closing the Loop on ABM Revenue in 2021
sponsored by TechTarget
WEBCAST: Featuring Forrester Principal Analyst Malachi Threadgill and moderated by John Steinert, CMO TechTarget, this interactive webinar explores how companies can deliver better on increased revenue by overcoming some basic – and yet critical – barriers to addressing actual customer needs. Watch now to learn more.
Posted: 08 Feb 2021 | Premiered: Nov 30, 2020

TechTarget

MSP Marketing: Learn the Fishing and Farming Methods
sponsored by SolarWinds, Inc.
EGUIDE: This e-guide recaps the MSP 2 marketing tactics, fishing and farming, that Angela Leavitt explored at the MSPWorld conference.
Posted: 26 Jul 2017 | Published: 20 Jul 2017

SolarWinds, Inc.

Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal?
sponsored by Adobe EchoSign
EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales.
Posted: 02 Mar 2015 | Published: 02 Mar 2015

Adobe EchoSign

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

Intel Technology Provider
sponsored by Intel
PRODUCT OVERVIEW: Designed for Business Resellers, Intel® Technology Provider has been designed specifically to support your technology sales and marketing efforts and enhance long term relationships with your customers. Read on to learn more.
Posted: 01 Nov 2010 | Published: 01 Nov 2010

Intel

Webcast: Thinking Strategically About ABM
sponsored by TechTarget and Marketo
WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.
Posted: 29 Mar 2017 | Premiered: Mar 29, 2017

TechTarget and Marketo

Seven Email Marketing Refreshes
sponsored by Bronto Software
WHITE PAPER: This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
Posted: 06 Oct 2008 | Published: 04 Oct 2008

Bronto Software