Ad Effectiveness White Papers

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Total cost of ownership: How much are you really spending to host your ad server? sponsored by OpenX WHITE PAPER: OpenX has calculated all the 'hidden' costs of hosting your own ad server. Read this white paper and understand the full range of costs such as technical infrastructure, soft-costs such as staff time, and risks associated with self-hosting. Posted: 23 Feb 2011 \| Published: 23 Feb 2011 TOPICS: Ad Serving \| Ad Tracking and Analysis \| Advertising \| Cost Benefit Analysis \| CRM Hosting \| Server Management \| Server Software \| Systems Management \| Systems Management Software \| TCO

Clinical Documentation: Driving Performance in the New World of Healthcare sponsored by Nuance WHITE PAPER: This resource asks some important questions regarding healthcare operations, and examines key tactics that can help you take the pain out of the documentation process and find healthcare success. Posted: 28 Aug 2013 \| Published: 28 Aug 2013 TOPICS: Business Process Management \| Business Processes \| Documentation \| Health Care Applications Software \| Health Care Compliance \| Health Care Industry \| Health Care Software \| Health Care Storage \| Medical Devices \| Medical Records Management \| Medical Software \| Records Management

Eliminate Paper in Your Business Processes: A How-to sponsored by Esker Inc. WHITE PAPER: This paper identifies some of the challenges involved with automating document processing and how to overcome them. Also learn the benefits available to you after you successfully quit paper and manual processing. Posted: 10 Jul 2013 \| Published: 10 Jul 2013 TOPICS: Business Process Automation \| Business Process Automation Software \| Business Process Management \| Business Process Management Software \| Business Processes \| Document Management \| SAP (Product)

Behavior-Driven Development and BRMS sponsored by Red Hat WHITE PAPER: Test-driven development (TDD), behavior-driven development (BDD), and domain-driven development (DDD) comprise an approach to BRMS development ensuring predictable and productive processes. In this white paper, learn how development teams can deliver products faster and keep pace with the demands of our rapid global marketplace. Posted: 04 Apr 2014 \| Published: 04 Apr 2014 TOPICS: Business Process Automation \| Business Process Management \| Business Process Management Software \| Business Processes

Improve Customer Experience through Personalization sponsored by Hewlett Packard Enterprise WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start. Posted: 30 Apr 2014 \| Published: 29 Apr 2014 TOPICS: CRM \| Customer Retention \| Customer Satisfaction \| Customer Service \| Marketing \| Personalization

Oracle Analytics for CRM, Sales, Marketing, and More sponsored by Oracle Corporation WHITE PAPER: In this resource, explore the offerings from Oracle when it comes to analytics and BI for CRM, sales, marketing, customer service, contact centers, and more. Discover the capabilities and benefits of these pre-built applications, and find out how implementing them in your organization can deliver real-time insights for better business decisions. Posted: 23 Oct 2013 \| Published: 31 Dec 2011 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM Analytics \| CRM Analytics Software \| Data Analytics \| Data Mining \| Marketing \| Oracle (Product) \| Sales

Microsoft Dynamics CRM Release Preview Guide sponsored by Microsoft India WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities. Posted: 20 May 2014 \| Published: 30 Apr 2014 TOPICS: CRM \| CRM Software \| Customer Data Integration \| Customer Data Management \| Customer Service \| Customer Support Software \| Marketing \| Mobile CRM \| Sales \| Sales and Marketing Software \| Social Computing

Improve Your Web Infrastructure with Red Hat Enterprise Linux sponsored by Red Hat WHITE PAPER: In this white paper, you will discover how to power your web infrastructure with open source software solutions. Inside, learn how to fulfill business requirements for a more reliable and scalable web infrastructure. Posted: 10 Dec 2013 \| Published: 10 Dec 2013 TOPICS: Business Performance Management \| Business Process Management \| Business Process Management Software \| Business Processes \| Open Source \| Web Applications Architectures \| Web Applications Management \| Web Development

Websites are Dead. Long Live Digital Presence sponsored by Limelight Networks, Inc. WHITE PAPER: In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence. Posted: 23 Jul 2013 \| Published: 31 Oct 2012 TOPICS: Content Delivery \| Content Management \| CRM \| CRM Best Practices \| CRM Software \| Customer Interaction Services \| Customer Retention \| Customer Satisfaction \| Customer Service Best Practices \| Marketing \| Online Advertising \| Online Marketing \| Web Content Accessibility \| Web Content Management \| Web Site Administration \| Web Site Design

Top 4 marketing skills for optimum success sponsored by IBM WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes. Posted: 08 Apr 2014 \| Published: 08 Apr 2014 TOPICS: CRM \| CRM Analytics \| CRM Software \| Email Marketing \| Marketing