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A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
 | White Paper: | Posted: 04 Nov 2009
| | Published: | 02 Nov 2009 | |
Summary: |
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
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Achieving Sustained Growth through Operational Excellence
sponsored by SAP AG
| White Paper: | Posted: 29 Oct 2009
| | Published: | 02 Jun 2009 | |
Summary: |
Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts.
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Using Advanced Analytics: Gain Insight into Your Revenue Stream
sponsored by SAP BusinessObjects
| White Paper: | Posted: 26 Oct 2009
| | Published: | 26 Oct 2009 | |
Summary: |
Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue.
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How to Maximize Revenue by Sending Targeted Promotions to Customers
sponsored by Infor CRM
| White Paper: | Posted: 23 Oct 2009
| | Published: | 23 Oct 2009 | |
Summary: |
This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
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How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline
sponsored by Genius.com
| White Paper: | Posted: 07 Oct 2009
| | Published: | 07 Oct 2009 | |
Summary: |
In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
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Content Mapped to Buying Stages Powers Nurturing Results
sponsored by Genius.com
| White Paper: | Posted: 07 Oct 2009
| | Published: | 07 Oct 2009 | |
Summary: |
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
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The Science and Art of Selling
sponsored by Genius.com
| White Paper: | Posted: 07 Oct 2009
| | Published: | 07 Oct 2009 | |
Summary: |
This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.
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Creating Sales Opportunities with Lead Scoring
sponsored by Genius.com
| White Paper: | Posted: 07 Oct 2009
| | Published: | 07 Oct 2009 | |
Summary: |
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
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Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results
sponsored by Genius.com
| White Paper: | Posted: 07 Oct 2009
| | Published: | 07 Oct 2009 | |
Summary: |
Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues.
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Relavis CRM: Exclusively for Lotus Notes
sponsored by Relavis Corporation
| White Paper: | Posted: 16 Sep 2009
| | Published: | 16 Sep 2009 | |
Summary: |
CRM is all about sharing knowledge to drive more revenue and better support your customers. Relavis CRM will provide you with all the information you need to make the right decisions about your customers and prospects.
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 01 Dec 2008 | |
Summary: |
MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
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9 Management Practices for Exceptional Webinars
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 19 Aug 2009 | |
Summary: |
This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
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Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 01 Dec 2008 | |
Summary: |
Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more.
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What Causes Webinar Attendees to Bail
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 19 Aug 2009 | |
Summary: |
Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
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How to Market and Sell Services with Webinars
sponsored by Citrix Online
| White Paper: | Posted: 21 Aug 2009
| | Published: | 01 Jun 2009 | |
Summary: |
This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
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