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A Guide to the Value of Reliable Data in Retail Banking
sponsored by DataFlux Corporation
 | White Paper: | Posted: 04 Nov 2009
| | Published: | 02 Nov 2009 | |
Summary: |
Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking.
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Force.com Cloud Platform Drives Huge Time to Market and Cost Savings
sponsored by Salesforce.com
| White Paper: | Posted: 30 Oct 2009
| | Published: | 30 Oct 2009 | |
Summary: |
IDC White Paper: Force.com Cloud Platform Drives Huge Time to Market and Cost Savings Learn how companies like yours built custom apps 4 - 5 times faster at half the cost with Force.com Platform.
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Which Off-line CRM solution for Field Force?
sponsored by Wipro Technologies
| White Paper: | Posted: 21 Oct 2009
| | Published: | 21 Oct 2009 | |
Summary: |
This paper explores four different choices available for offline CRM solution based on SAP platform, namely SAP CRM Mobile Solutions for Laptop users, SAP CRM on Blackberry on other PDA's, CRM Online solution accessed over internet, Offline recording of information using SAP Interactive forms by Adobe.
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How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline
sponsored by Genius.com
| White Paper: | Posted: 07 Oct 2009
| | Published: | 07 Oct 2009 | |
Summary: |
In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
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Content Mapped to Buying Stages Powers Nurturing Results
sponsored by Genius.com
| White Paper: | Posted: 07 Oct 2009
| | Published: | 07 Oct 2009 | |
Summary: |
This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.
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The Science and Art of Selling
sponsored by Genius.com
| White Paper: | Posted: 07 Oct 2009
| | Published: | 07 Oct 2009 | |
Summary: |
This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.
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Creating Sales Opportunities with Lead Scoring
sponsored by Genius.com
| White Paper: | Posted: 07 Oct 2009
| | Published: | 07 Oct 2009 | |
Summary: |
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
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Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results
sponsored by Genius.com
| White Paper: | Posted: 07 Oct 2009
| | Published: | 07 Oct 2009 | |
Summary: |
Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues.
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Sales and Marketing: The New Power Couple
sponsored by Microsoft
| White Paper: | Posted: 18 Aug 2009
| | Published: | 01 Dec 2008 | |
Summary: |
This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
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CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs
sponsored by Pivotal CRM, a CDC Software solution
| White Paper: | Posted: 23 Jul 2009
| | Published: | 23 Jul 2009 | |
Summary: |
How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
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7 Tactics For Smart Businesses to Increase Revenues and Decrease Expenses in Any Economy
sponsored by SAP BusinessObjects
| White Paper: | Posted: 17 Jun 2009
| | Published: | 17 Jun 2009 | |
Summary: |
Every organization faces its own unique challenges in getting the job done. But at the end of the day, it all comes down to increasing revenue while decreasing expenses. See how Business Objects reporting solutions allow you to do just that.
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Visibility Through The Funnel: Integrating Advanced Analytics with Salesforce for Greater Insight in the Business
sponsored by SAP BusinessObjects
| White Paper: | Posted: 17 Jun 2009
| | Published: | 17 Jun 2009 | |
Summary: |
This Beagle Research Group Profile examines how analytics solutions such as OnDemand solutions by Business Objects can help Salesforce users to strategically leverage sales and other data.
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Top 5 Best Practices for Creating Effective Campaign Dashboards
sponsored by Tableau Software
| White Paper: | Posted: 04 Jun 2008
| | Published: | 01 Jun 2008 | |
Summary: |
We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
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Brand Management - Leveraging the Power of Integrated Marketing
sponsored by SAP America Inc
| White Paper: | Posted: 01 Feb 2008
| | Published: | 01 Feb 2008 | |
Summary: |
The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
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MORE SPECIFIC TOPICS:
Campaign Management Software |
Channel Management Software