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| Most Popular Wireless Marketing Reports
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Optimizing The Value of Your Subscriber Data
sponsored by Hewlett-Packard Company
 | White Paper: | Posted: 16 Sep 2009
| | Published: | 01 Sep 2009 | |
Summary: |
Mobile network operators are not exploiting the full value of their most valuable asset—their subscriber information. While mobile network operators may be sitting on a gold mine of subscriber data, they do not have the tools they need to exploit it. This paper explains the avenues available to take advantage of their subscriber information.
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Get Personal: Capitalize on Your Subscriber Data with a Unified User Profile
sponsored by Hewlett-Packard Company
| White Paper: | Posted: 16 Sep 2009
| | Published: | 01 Sep 2009 | |
Summary: |
This white paper discusses the role of user profile management. SPs’ efforts to manage, enrich, capitalize on, and provision user information across multiple databases are critical to fuel applications-led service initiatives.
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SEE: Related Topics